K.I.S.S.
We in the investment world love a bit of jargon, and certainly have plenty of time for a good acronym. For instance, after evaluating the PE, ROE, MACD and OBV you can buy some CFD's, ETF's, LIC's, REIT's or maybe just some good old fashioned FPO's for your SMSF on the ASX through the SEATS platform, receive your CHESS holding statement and HIN after T+3, and sleep well in the knowledge that you are backed by the NGF and that ASIC is keeping a watchful eye on things. As a shareholder you can attend the AGM, hear what the CEO and CFO have to say on the EBIT, NTA and DPS of the business and enquire as to whether a DRP will be offered.
If you didn't follow a word of that, don't worry.
The point I want to make is that the share market is a place where average investors can quickly become overwhelmed by jargon and esoteric concepts. These can be overcome easily enough for those who are prepared to do a bit of study, but unfortunately it is common for us to lose sight of the basics along the way. The foundations of sensible investing have changed little over the years, and will remain true for a long time yet, so regardless of whether you are a seasoned trader or a complete novice, it is important to understand these principles. When it comes to investing, the most important acronym is KISS: Keep It Simple, Stupid.
Spend less than what you earn
The most important thing to recognise is that the single most influential factor that will impact on your long term wealth is the amount you manage to save. This is so amazingly obvious, yet it is so often overlooked that it really needs to be reiterated as often as possible. You may be able to outperform the market by 10% each and every year, but if you invest with only a small amount and never add to your investments, even a spectacular out performance will fail to build a reasonable nest egg.
On my way home the other night a local radio show was asking callers what advice they would give to their 18 year old selves if they could go back in time. Unsurprisingly, a very common answer was 'save more'.
Accept some risk
The next thing to recognise is that in order to generate a reasonable return you must be prepared to accept some risk. Of course there is risk and then there is risk, but putting your money under the mattress or even in a savings account is unlikely to help you build much wealth over the long term, due largely to the effects of inflation. One dollar in 1989 had the same purchasing power that $1.71 has today. That's an average annual rate of inflation of almost 3% over the past 20 years. So in other words, if we assume that inflation will grow at a similar pace for the next couple of decades, you would need to grow your capital at 3% pa just to keep your purchasing power steady. One million dollars may seem like an awful lot, but in 2029 it is likely to be 'worth' just $542,000 in today's terms.
So we need to make some investments outside of cash, and this is where things can start to get tricky if you're not careful. Taking risk doesn't necessarily mean adopting an aggressively leveraged position on the futures market, but it does mean you will need at least some exposure to the best performing asset classes: shares and property. Most Australians will gain exposure to property through the family home, however outside of Superannuation most people do have any direct exposure to the share market. (According to the ASX Share ownership survey for 2008, only 36% of the adult population own shares directly, down from 41% in 2006).
Avoid most managed funds
Unfortunately many people, about 800,000 Australians, gain exposure to the share market through managed funds, and this is very unfortunate in my opinion. The main reason for this is that the vast majority of actively managed funds fail to consistently outperform the market - that is, despite the best efforts of some of the smartest and best trained financial experts in the industry, they rarely provide you with returns that are consistently better than the market average over the long term. The reason this is unacceptable is that most funds charge a fee for this mediocrity, often as much as 2.5% pa. Coupled with the effects of inflation, these funds need to generate an annual return of between 5-6% just to stay even.
A better option
If you don't know much about stock selection, risk management and all the nuances of share market investing, and quite frankly you couldn't be bothered, a great option is to buy shares in a listed investment company with a sensible long term approach to share market investing, such as Argo Investments or Milton Corp. They have very straightforward mandates, tend to do better than most managed funds over the long term, and charge management fees that are less than 0.2%pa. They give you exposure to the share market, are very well diversified and you don't need to understand anything about financial statements, fundamental ratios or esoteric technical indicators. (In the interests of disclosure I should point out that I am a unit holder in Argo, and a very happy one at that!)
Don't lose sight of the forest for the trees
While the share market has always provided the best long term returns they come at a price. Specifically, you need to be aware the in the short term the share market can be a very volatile place. Between November 2007 and March 2009, the share market essentially halved in value. However, since then it has experienced one of the strongest rallies on record. Those that didn't panic and resisted the urge to sell out in fear, are now in a significantly better position. If we factor in the effects of dividends (and why wouldn't we), anyone who invested prior to November 2006 is now back in profit.

Even for those who invested at the absolute high of the market in 2007, could now be sitting on a healthy return provided they continued to make regular investments along the way. Still, it's not the kind of thing one hopes to experience, but at the same time it is not too bad given we have just experienced a global financial crisis and one of the worst market corrections in history.
The point is that you should never invest with money that you are likely to need in the next few years. If you stay focused on the longer term you will most likely be able to ride out any short term volatility, and although that's easier said than done, history has repeatedly shown that it is the patient investor who most often does best. So forget the day to day gyrations of stock prices, and instead focus on the bigger picture.
Be realistic
Another problem associated with the share market is that people often approach it with wildly unrealistic expectations. Without doubt there are some great success stories out there, and these often lead people to expect that they too could experience similar gains.
The truth is that those that have experienced phenomenal gains have done so because they have accepted a huge degree of risk, most probably through highly leveraged instruments and with a focus on only a handful of speculative stocks. High risk strategies like this pay extremely well when they work, but what you need to remember is that the losses can be just as spectacular. So unless you are prepared to gamble with your life savings, it is best to hold more reasonable expectations. Over the past 20 years, the Australian market has averaged a total investment return of about 10% pa.
Summary
So there you have it. Before you get too engrossed in the detail of share market, remember the golden rules of investment and wealth creation. Plan to live within your means, save what you can and make some sensible long term investments. Understand that while the share market can be a volatile place, it has consistently delivered attractive and highly tax effective returns over time.
This approach certainly won't make you an instant millionaire, but it will ensure your capital is put to work in an effective and sensible manner, and over time it will help you build far more wealth than you ever would through your average savings account or indeed, more often than not, reckless and highly speculative trading systems. Keep it simple, stupid. |