About the study
Money surveyed 1,005 Australians to gauge how many Aussies have previously used a ‘buy now, pay later’ (BNPL) service such as ZipPay or AfterPay when shopping.
The study also sought to uncover how much Australians really know about BNPL services. Respondents were asked to identify which of the statements they believed to be true. Respondents could select more than one of the following statements:
- Buy now, pay later (BNPL) is not a form of credit
- BNPL providers are bound by the same consumer protection laws as banks, which means they are required to comply with the same responsible lending obligations
- I will not be charged a fee for late payments if I use a BNPL service
- My bank or credit card supplier will not know if I have a BNPL account
- Missing a payment for a BNPL service affects my credit score.
The pool of survey respondents matches the age and geographical spread of the Australian population.
How many Aussies have shopped online using a BNPL service, such as ZipPay or AfterPay?
Money asked responders whether they have ever shopped online using a ‘buy now pay later’ (BNPL) service, such as ZipPay or AfterPay.
The survey found that majority of respondents (59%) have previously used a BNPL service when shopping online, opposed to 42% which stated they have not used such services.
Have you ever shopped online using a 'buy now pay later' (BNPL) service, such as ZipPay or AfterPay?
![Have you ever shopped online using a 'buy now pay later' (BNPL) service, such as ZipPay or AfterPay](https://a.storyblok.com/f/116740/1668x1251/c06243d9c4/money-graphs-3-28.jpg)
There is a notable difference between the age groups when it comes to using BNPL services. The survey found that younger respondents were most likely to use these services when making online purchases. Specifically, 77% of 18-30-year-olds said that they have previously used a BNPL service. This is followed by 69% of 31-40-year-olds and only 39% of respondents over 50.
Have you ever shopped online using a 'buy now pay later' (BNPL) service, such as ZipPay or AfterPay? By age
![Have you ever shopped online using a 'buy now pay later' (BNPL) service, such as ZipPay or AfterPay? By age.](https://a.storyblok.com/f/116740/1668x1251/a9b6f97688/money-graphs-3-29.jpg)
Across the states, there is a similar consensus for the use of BNPL services, such as ZipPay or AfterPay, when shopping online. Respondents in NSW and WA are equally most likely to have used these services before, with 61% stating so. This is followed by:
- 56% of Victorians
- 56% of Queenslanders
- 55% of South Australians
Have you ever shopped online using a 'buy now pay later' (BNPL) service, such as ZipPay or AfterPay? By state
![Have you ever shopped online using a 'buy now pay later' (BNPL) service, such as ZipPay or AfterPay? By State.](https://a.storyblok.com/f/116740/1668x1251/7050e591cd/money-graphs-3-30.jpg)
How much do Australians know about BNPL services?
Survey respondents were asked to select which statements they believe to be true on BNPL services. The highest percentage of respondents (62%) believe that missing a payment for a BNPL service affects their credit score.
This is followed by:
47%
who believe that BNPL providers are bound by the same consumer protection laws as banks, which means they are required to comply with the same responsible lending obligations (i.e. those applying to products like home loans and car loans).
24%
who believe BNPL is not a form of credit.
14%
who believe their bank or credit card supplier will not know if they have a BNPL account.
9%
who believe that they will not be charged a fee for late payments if they use a BNPL service.
Which statements on BNPL services do you believe to be true?
![Which Statements on BNPL services do you believe to be true?](https://a.storyblok.com/f/116740/1668x1251/a0f025d77c/money-graphs-3-31.jpg)
When asked to select the statements on BNPL services that respondents believe to be true, younger respondents are most likely to believe that BNPL is not a form of credit, at 28%. This compares with:
- 23% of 31-50-year-olds
- 23% of over 50s
53% of 31-50 years olds believe that BNPL providers are bound by the same consumer protection laws as banks. This compares with:
- 47% of 18-30-year-olds
- 41% of over 50s
Interestingly, younger respondents who are more likely to use BNPL services are less likely to believe that they will get charged a fee for late payments. 12% of younger respondents believe they will not be charged a fee for late payments if they use a BNPL service. This compares with:
- 8% of 18-30-year-olds
- 8% of over 50s
16% of respondents over 50 years of age believe that their bank or credit card supplier will not know if they have a BNPL account. This compares with:
- 13% of 31-50-year-olds
- 12% of 18-30-year-olds
Respondents over 50 are also most likely to believe that missing a payment for a BNPL service affects their credit score (68%). This is followed by:
- 59% of 31–50-year-olds
- 56% of 18-30-year-olds
Which statements on BNPL services do you believe to be true? By age
![Which Statements on BNPL services do you believe to be true? By age.](https://a.storyblok.com/f/116740/1668x1251/0e99978d69/money-graphs-3-32.jpg)
By state, NSW respondents are most likely to believe that BNPL is not a form credit, at 27%. This compares with:
- 23% of West Australians
- 22% of Victorians
- 22% of South Australians
- 20% of Queenslanders
The survey found a similar consensus across the States when respondents were asked if they think BNPL providers are bound by the same consumer protection laws as banks. An equal percentage of responders in Victoria, Queensland and West Australia believed this statement to be true (48%). This is followed by:
- 47% of respondents in South Australia
- 46% of respondents in New South Wales
When asked if survey responders believe they will not be charged a late fee for untimely payments, Victorians were most likely to select this statement as true, at 11%. This compares with:
- 9% of Queenslanders
- 8% of NSW respondents
- 8% of West Australians
- 7% of South Australians
18% of West Australians believe that their bank or credit card supplier will not know if they have a BNPL account. This compares with:
- 16% of Queenslanders
- 16% of South Australians
- 13% of NSW respondents
- 12% of Victorians
WA and SA respondents were most likely to believe that missing a payment for BNPL service affects their credit score, at 69%. This compares with:
- 68% of Queenslanders
- 61% of Victorians
- 55% of NSW respondents
Which statements on BNPL services do you believe to be true? By state
Response | Buy now, pay later (BNPL) is not a form of credit. |
---|---|
NSW (%) | 27 |
VIC (%) | 22 |
QLD (%) | 20 |
SA (%) | 22 |
WA (%) | 23 |
Response | BNPL providers are bound by the same consumer protection laws as banks, which means they are required to comply with the same responsible lending obligations. |
NSW (%) | 46 |
VIC (%) | 48 |
QLD (%) | 48 |
SA (%) | 47 |
WA (%) | 48 |
Response | I will not be charged a fee for late payments if I use a BNPL service. |
NSW (%) | 8 |
VIC (%) | 11 |
QLD (%) | 9 |
SA (%) | 7 |
WA (%) | 8 |
Response | My bank or credit card supplier will not know if I have a BNPL account. |
NSW (%) | 13 |
VIC (%) | 12 |
QLD (%) | 16 |
SA (%) | 16 |
WA (%) | 18 |
Response | Missing a payment for a BNPL service affects my credit score. |
NSW (%) | 55 |
VIC (%) | 61 |
QLD (%) | 68 |
SA (%) | 69 |
WA (%) | 69 |
Response | NSW (%) | VIC (%) | QLD (%) | SA (%) | WA (%) |
---|---|---|---|---|---|
Buy now, pay later (BNPL) is not a form of credit. | 27 | 22 | 20 | 22 | 23 |
BNPL providers are bound by the same consumer protection laws as banks, which means they are required to comply with the same responsible lending obligations. | 46 | 48 | 48 | 47 | 48 |
I will not be charged a fee for late payments if I use a BNPL service. | 8 | 11 | 9 | 7 | 8 |
My bank or credit card supplier will not know if I have a BNPL account. | 13 | 12 | 16 | 16 | 18 |
Missing a payment for a BNPL service affects my credit score. | 55 | 61 | 68 | 69 | 69 |